Phone? Internet mobile terminal? China Telecom , a direct competition with China Mobile to the big plan is being strictly enforced. This plan has some unusual factors: devious goal, a huge bet, and the efforts to establish new rules.
as the program's first step, from 18 November 2008, the first 120 million of the funds have been overwhelming devoted to television, newspapers, magazines, elevator and outdoor billboards. goal is just a half months after the visual was bombing hundreds of millions of users can have the past they had never heard of a number of m189m never forget in my head.
189 is China Telecom's new star handsome and friendly image of Deng Chao pointed to this three figures told the audience: E-mail, too, remember the mailbox no longer trouble, broadband can roam. This is the surfing, you can have. m above the investment and this ad from idea to completion took only one day, the entire project from start to run ads, but also more than a month.
to undertake this task is to Cheung Wing FireWire media organizations .2008 October 10, this agent business of China Telecom brand and advertising company received this task, for China Telecom's new mobile service brand to create and put round Tianyi print, television and new media advertising. According to the plan, China Telecom 12 months late last year launched mobile services in paragraph 189, so this series of Tianyi 189 ads must be at least 1 month in advance, that is the end of November the company of China Telecom Tianyi terminal before formally unveiled to the public. so as to ensure that it have the time to tempt the appetite of future users.
China Telecom and they are all operators are very excited after the reorganization.
operators, the company has sales and profits in the two indicators on the lead, but trapped by the policy, has been unable to enter the profitable mobile market .2008 first three quarters of profits of 5.6 billion China Telecom, China Mobile profit was up 82.6 billion.
reorganization gives operators new opportunities for the company on October 1 .2008 after the original delivery of Unicom's CDMA network to China Telecom is to operate. However, Cheung Wing broadcasters access instruction is not around to show off China Telecom's proud. they have to complete two tasks: to change the times Unicom CDMA users in the past the impression that low-quality low-cost, create a new brand.
Account Director is responsible for the project Tianyi Zhang quarter of the Unicom CDMA operation described as a wing media organizations will have a harvest of creative team. They found that the most powerful of China Telecom has the exclusive advantage of the Internet, and surfing just a manifestation of this advantage. They decided to be the main communication point for its mobile business in China Telecom's basic definition of > But how can we allow users to understand the pay to surf. in a not yet started 3G application environment, the use of mobile Internet for most people is still a slow, high tariffs and painful experience limited functionality.
slowly focus on business integration demands the points on. integration, including the Internet, email, broadband, this is the concept of mobile Internet. kinds of features, to be able to make as much as possible for users to understand its value.
Internet, email and broadband services can be regarded as the strengths of China Telecom. Although they are the main telecommunications business, but in southern China, which provide Internet Portal Megaupload with their broadband access as well received. ChinaVnet above a flood of movies, music, games, and all types of resources, users can pay on-demand m the more common method is through the gift of broadband packages in the m interesting site to see the latest content. in the original four major Chinese carriers, the Internet portal in the construction and fees charged are the most mature. In addition, the profound involvement in the Internet field early on with China Telecom also including Sina, Sohu, Netease, Tencent, and TOM, the major portal sites and even the emerging Web2.0 established cooperation alliance.
finally passed after the ad is indeed a communication of any advertising at least not the message m on the surface of the functional description, none of the operators had a cell phone number given to the function of carrying so many more never publicly said that this string of numbers Office 4000, is China Mobile's 1 / 10. Now China has already ����Ӫҵ�� direct extension of a posture: are located in Zhongguancun, Beijing, International Trade and SOHO New Town, near the three Chinese ����Ӫҵ��, Tianyi brand furnishings are has been placed in the most prominent position, into the door you can see the side of the brand and the features were introduced Tianyi a huge poster.
in the market, China Telecom has also made a radical move. In Beijing, the Beijing phone number is 139 Users only need to change a number, the second number is about bit 3 to 8, can retain their original number into the sky with Tianyi service, customer appointment, after this change will be reserved for the 189 m despite the number of This approach reduces the maximum extent the cost of the user switch to other networks.
189 ads start running in the day, was moved to China as a target and launched a counterattack. taking into account the sheer size of China Mobile, this counter Speed is obviously well prepared.
2008 �� 11 �� 18 �� Telephone Number 189 day China Telecom, China Mobile launched the WLAN, WiFi mobile phone Added support for Internet access over m this is their least .3 days after a cold thing, China Mobile launched in key markets in Beijing, a huge range of top-preferential return of 300 per 600 promotional activities; then also announced that from 1 January 2009 onwards in Beijing, Shanghai and other provinces and cities the current sharp decline in the standard GPRS data traffic charges, monthly subscription packages which generally decrease of 2 / 3.
price of course, against competitors, to stay the user a good way to live. However, a shot put lower Internet access charges, indicating that China Mobile has seen the focus of this round of competition.
took over the CDMA network of China Unicom, China Telecom once again become a full network service operators (mobile + fixed). Over the past 4 years, had been expected by China Telecom to provide more Internet and information services to solve the simple the data relative to the business of China Telecom, China Mobile, China Unicom's advantage. in the hands of China Telecom, CDMA data network has huge business potential will be released.
data services such competition may be the least of China Mobile would like to see. In contrast, they may prefer to select the owning household of China Telecom. Over the past ten years, China Unicom, China Mobile's competitors have been using their own advantage on the pricing policy, vigorously carry out price war, but in the end, more and more low-end users of China Unicom, profitability is also getting worse.
China Mobile has 443 million of China's largest user base, and from the high-end GSM Shenzhouxing to the public, and other M-Zone was trusted brand. each of China Mobile resorted to cheap trick promotions, competitors Wangfengertao. However, in the data business, this company have an advantage. Although the test early, but the TD-SCDMA network of customers has also only 33.7 million. Xiang Ligang, said communications specialists, from a technical point of view, make your own China Mobile TD-SCDMA network construction to improve and take time to function, at least at a disadvantage in 2009. But for China Telecom, the the network (CDMA2000) is readily available, only three months to complete the network construction.
even if the price war, the capital of China Telecom is also strong. as long as the fixed-line phone business and tied up, they have more circuitous profit margins. In Japan, KDDI is the backward operator with the timing of 3G licensing and price bundling strategy that defeated the powerful NTT DoCoMo.
the crucial question is, which commenced business in the competitive data might circumvent the inherent large users of China Mobile, will pull a large group of new users into his arms.
Zhiqiang, director of China's telecommunications market said: surfing with the fixed broadband for the home user's together, we can achieve, is that once the Chinese government release the WiFi access in the phone's limitations, the use of 189 mobile phone users can access broadband anywhere, anytime using a mobile phone. At that time the speed will no longer be calculated based on several thousand bytes, but will Can trillion, 10 trillion to calculate.
the idea of such integration already formed: starting from September 2008, the same as the spokesperson for Deng Chao of China Telecom new version of has left a rather suspense worth pondering: From the perspective of competing users, surfing the competitor is Global, but the business is different on the form, The starting point is the data services, from the perspective of the future, not our competitors, Global. 28.9%. whether or China in the global market, more and more users began to What the ad says? 189 or Internet account, the mailbox name and chat with numbers yet. the Chinese market will be added each year tens of millions of mobile users and a greater number of Internet users, if you give them a little bit of convenience, or even better situation is to convince them that cell phones and computers supposed to be together, then these new users is difficult to assert ownership.
China Mobile of course, saw this trend, and their counter It is from this point start. In addition to promoting a comprehensive WLAN Internet access, they also announced that from January 8, 2009, the same time in Guangzhou and Shenzhen Telephone Number 188 .188 is the official mobile number for the section reserved for 3G services. quite dramatically, China Mobile 188 also pushed from the wireless landline business, tit for tat scoring of China Telecom in the garden. the next 188 will be the network of China Mobile TD-SCDMA mobile phone under, wireless landline and wireless broadband section of the general number.
in Mobile Internet, China Mobile still has not hit a bottom line. According to reports, China Mobile Open Mobile System (OMS) has been developed, is expected to scale business in 2009. OMS is a terminal for mobile Internet infrastructure software and system solutions. If in the future cooperation with China Mobile phone manufacturers are using this system, China Mobile on the Internet will greatly accelerate the pace of China Telecom's Internet strategy will also be a powerful check.
ultimate mobile Internet 3G era will become the focal point of telecom operators, the difference is, starting from the Internet, China Telecom and China Mobile have selected angle from the mobile.
the Ministry of Industry and Information Technology Institute of Telecommunications Research Institute of Communications and Information, said deputy chief engineer Yu Zhicheng : plans to push CDMA users to 100 million, the market share of 15%. This means that the next 3 years, China Telecom to achieve nearly 20 million CDMA users per year growth. Unicom in recent years than the growth rate, the expected fast more than 3 times.
goal is not alone in this big talk about the Hall, for 189 business users come to little. Tianyi end sales charge of a salesperson on the come. GSM is much cheaper.
this deserted with China Telecom in the north may be a lack of fixed telephone network related. on the south very attractive bundled user business users in the north there has been no benefit to .2002 of that telecommunications reform in all of North China Telecom business to China Netcom.
more important problem is that China Telecom may be inherited from the legacy of China Unicom pay more. On the network side, CDMA2000 than China Mobile's TD-SCDMA is more mature. the future as long as the problem solving base station coverage, call quality should not have to worry. but the problem is a small mobile terminal.
pattern in the global 3G, including Nokia, Apple Most mobile phone manufacturers such as support for 3G standards WCDMA, TD-SCDMA base only Chinese manufacturers, CDMA2000 Zeyi mainly Japan, Korea and Chinese mobile phone manufacturers. At present the Chinese market, China Mobile's GSM network to support mobile phones as the 2849 models, and support China Telecom CDMA mobile phone network for the 223 models, to support China Mobile's TD-SCDMA mobile phone network is 33. This pattern of allowed to WCDMA standard (GSM upgrade version) of the new China Unicom network is perhaps the most expensive China Telecom and China Mobile have become the biggest embarrassment.
more than a few manufacturers, from China Unicom, the terminal began in 2005 has been large-scale centralized purchasing, CDMA has been a high low-end mobile phones simultaneously, among which the low-end phone-based, which resulted in the hands of a CDMA mobile phone users, but may be because the phone is not enough , Samsung and ZTE the largest number of successful, LG, Hisense, Huawei established a larger number of CDMA mobile phone manufacturers successful, Amoi, day language and other new entrants also have their own profit. However, these purchases are still low-end models for the Lord, not in the menu features an integrated high-end mobile phones Tianyi. At present, China Telecom has been with Samsung, LG, Yulong Coolpad, ZTE, Huawei and other companies signed an agreement Jicai custom, a total of 38 mobile phone models Tianyi sale.
by the end of December 2008, domestic mobile phone market has been standing at first place keep Tianyu announced in full support of high-end customized mobile phones in China Telecom's CDMA network m also announced support for WCDMA.
Tianyu Chairman Rong Xiuli General Manager of the imagine the iPhone as in the open market which is only set off a wind. . difficult to imagine a high-end business users, but holding the hands of a non-tidal, not cool not even a decent mobile phone scene.
2008 �� 12 22, China Telecom executives claim to have the dominant global mobile phone Nokia pulled into the CDMA camp. before the main products of Nokia GSM and WCDMA in more, but that China Telecom to meet the world's largest CDMA operator in the first quarter of 2009, there will be a Nokia mobile phone market Tianyi.
the news does China Telecom is able to inspire the confidence of users. But you know, this to cater to China's dominant mobile phone, also announced the launch of TD-SCDMA standard to support mobile m such a third-line attack, I am afraid it is difficult even to spend for Nokia full.
KDDI to snatch the lead of China Telecom 3G users
the first round of war is clearly borrowed from the Japanese 3G market, KDDI's strategy after the entrants.
text | CBN reporter Zhao Hui
7 years ago, Japan's dominant mobile communications, how NTT DoCoMo did not think that he got the first 3G licenses, but once in the 3G market, the competitors are pushed to a corner later. The company is now known as KDDI is Japan's first the second largest mobile communications operator.
NTT DoCoMo in October 2001 opened the world's first commercial WCDMA 3G network. can be until early 2002, its 3G service is still less than 4 million subscribers. In the same year, KDDI, and another mobile operator Vodafone KK (Softbank Softbank after the acquisition, Softbank obtained 3G licenses in 2005) have also launched commercial 3G network, which KDDI uses a different 3G technology standards mCDMA2000.
without KDDI, NTT DoCoMo may continue to sleep 3G ambitions in their own territory on 9 December 2002 year, KDDI announced that its 3G subscribers reached 400 million, which started from its 3G business has just 4 months. while KDDI 6 months earlier than the launch of 3G services, NTT DoCoMo, although Japan's largest mobile user base, and its 3G subscribers at this time was only 150,000.
KDDI since 2000 for students since the introduction of user fees half a month of basic strategy, in addition, it also made a number of Offers: call costs by half between users, and other mobile call charges between operators is a 7 fold. This attracted a large number of price-sensitive young .2003 May, the Japanese Telecommunications Carriers Association (TCA ) data, KDDI's mobile phone service brand
this new 3G service providers to NTT DoCoMo began to feel pressure. and as mature 3G products and services, several mobile operators are becoming increasingly fierce competition for customers.
2006 �� 10 24, Japanese mobile phone users begin to change mobile service providers the freedom, the same number m of this policy is called operators into the portability of users, all of the implementation of fee exemptions and concessions. Softbank and even took the opportunity to play the DoCoMo and KDDI very angry. NTT DoCoMo broadside at Softbank undermined the market rules of the game, advertisements blindly strong play . KDDI spokesman also told the media that Softbank's new pricing system, in essence, is equivalent to reducing tariffs on about 210 clients yen (about 14 yuan), and there is no appeal.
Softbank This second low-cost strategy is clearly brought a lot of customers. but accidents also occur: Softbank system because too many people apply, and ultimately to a standstill, Softbank October 28, 2006 and 29 new user network suspended twice. President Masayoshi Son, this had to apologize to the Japanese public.
KDDI opportunity to come again. KDDI's business in the hall, take a favorable terrain always 3G terminals, TU-KA (KDDI a 2G service) terminal on very far very inconspicuous place. As early as in before the introduction of number portability service, KDDI to turn through the implementation of number portability within a 2G network to achieve the transfer of users to 3G, for the switch to the 2G network to 3G users, KDDI offers a large number of subsidies, However, the monthly transfer KDDI network users at 15 million, which the company can guarantee network capacity in the limits.
headache is even more KDDI NTT DoCoMo's ability to focus accurately. KDDI sort of high-quality level of the user and degree of difficulty, and finally decided to focus on high-end users in the young .2006 July 20, KDDI, and the formal launch of Google's co-operations, KDDI mobile phone users can achieve Google web search, this is the first Japanese mobile phone may be use of Web search services. mobile radio, mobile commerce, mobile search and other services in Japan, getting to enjoy popularity. au ads have also invited the wife and husband Mu Tsung, Zhi Tian future, Sakurai Sho, Ninomiya Kazunari, Shun Oguri and other young stars appeared, aimed at to attract young users.
personalized services to attract many users. but no growth .2006 by the end of November, 2006, Japanese media reported network data transfer: NTT DoCoMo down by 7.3 million, reduce the 24,000 Softbank, KDDI added 80,000.
KDDI's joyful days but are not How long .2006 fiscal year, NTT DoCoMo increased by 7400 3G base stations, so that the total number of 23,600 base stations, together with NTT DoCoMo a huge user base, in a stable business users a good reputation, and ultimately the number of users KDDI 3G go-ahead by NTT DoCoMo .
KDDI, a mobile and fixed services while operating carriers, and its weakness, so far its fixed business still need to move the business to make up for losses. but that does not mean that KDDI to abandon the fixed communications business, mobile convergence, stage of technology evolution. This network was first covered in December 2006 in Tokyo, Nagoya, Osaka, in March 2007 extended to major cities throughout Japan. This upgrade combined with customer flow. As of March 2007, KDDI Corporation received a total of 115 million users, the loss of 297,000 subscribers to become the Japanese market, the largest number of new subscribers in the mobile operator.
the next war is about to begin
is about to get 3G license three operators each have their own joy, but also each have their own worries.
text | CBN reporter Xu Tao
2008 last day of the State Council agreed to launch third generation mobile communication (3G ) issuance of license work. Although the official did not say when it will be released, but the practitioners will be considered a But for operators, this is not a secret. Since May 17, 2008 Telecom announced the date of the restructuring plan, the number of operators who gets the idea in mind.
system of government issued license arrangements, showed superb balance of art: the most abundant financial resources, the largest number of users of China Mobile will get its own 3G standard in China TD-SCDMA, the new standards are not in the market are tested outside China, mobile terminal products R & D is starting from scratch, so has a greater commercial risk and uncertainty; base thin as China Telecom and China Unicom, tied the old fixed-line business will be more mature 3G licenses, the former will be CDMA2000 license, which is commercially the most mature and highest quality WCDMA.
It's like family, like the separation, based on their innate differences from the Government to allow each of the three brothers. The Government try to make three operator to the starting line before the station, so that a fair starting point, the next step is to see them play their own.
now appears that the most active non-Chinese movement is none other than Telecom. China Telecom, China Unicom has been in the reorganization of CDMA networks, although the network that after the reorganization of the China Unicom has not been in active maintenance and upgrades, but slightly old, but in telecommunications, this is a quick cut into the network of the mobile communications market. China Telecom has the end of 2008 quickly introduced to the public,
but China Telecom, the number of users is one of the big heart. in the mobile business, combined C network of China Telecom, after only 28 million users. China Telecom's intention is to try to over 200 million fixed-line users and C net bundle, but how to make their place in different sub-populations, China Telecom is particularly weak. a proof that C network of China Telecom after the merger, and did not give the original 189 rate dropped.
decline in the CDMA2000 industry in the context of the global chain, this dilemma may be exacerbated. Prior to the terminal in the Chinese handset market, CDMA is known to not pay attention to aesthetics. CDMA patents give the owner of CDMA Qualcomm After switching to LTE, the global number of mobile phone equipment manufacturers dissolved CDMA R & D team. In this case, it is difficult to imagine the future market, with the appearance of the CDMA phone is able to beat other competitors.
China Mobile, China Telecom on the user no amount of trouble. The more than 443 million users to worry about is how operators deal with TD-SCDMA. Because of its strength, is none other than the construction to move non-TD; but its TD value for money, have been in the mobile skepticism: the technology to make it into more than 400 billion yuan, but the market has not been verified. It even has been involved in longer-term focus on the TD-LTE 4G strategy.
Although this strategy can move in the future add more right to speak, but it now remains with the existing TD-SCDMA network to deal with rivals. is the fact that China Telecom on the No period of time, there is no sign of movement declared in TD-SCDMA will be the exclusive No. 188, Section Telephone Number, and launched wireless landline business.
embarrassing is that, if the TD technique has not yet reached the extent commercially available, to the user bad experience, which not only means to move in the 3G market can not be pre-emptive move their brand image will also be affected. This consideration is perhaps a step in the mobile telecommunications market, slow warm-up reasons.
the new Unicom's long overdue movement. In fact, this young company to get three licenses is the best one. overseas operators in the 3G evolution to WCDMA as the most preferred. WCDMA is now more than 80% share in the global The 3G market share, more than 90 mobile equipment manufacturers started its associated research and development, and has a variety of mobile terminal 1000 m was one of Apple's iPhone.
But the problem is, this by the merger of Unicom and Netcom Company G of about 1.3 million network users, although this number is far move than can not be, but this is the new China Unicom to serve. Therefore, from the original G network upgrade to WCDMA, the new China Unicom had to carefully step by step, lest the pace too fast to affect the use of existing users.
perhaps the most important question is whether the new China Unicom merger immediately have a decisive and strong implementation of the management team. Only in this way, the new China Unicom to capital and strength in the face of a chip are better than their own in the telecommunications, a difference in the move.
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