Focus on the real estate network to accept an interview - the founding of the blog money

 To see us, the money manager said she usually like Sohu, like to watch us from above, news, finance channel. From the words of the total money to see that he is very low key. Reporter: First, you briefly introduce the next Zhiyuan property The current situation please? it is now the number of stores? approximate what a layout? money: We have set up 5 years, established in January 2002. to the last year, we received a real estate association awarded the Golden Bridge Award. Second is the network to do a real estate houses hundred of the ranking, we are the first three ten. This should be a more authoritative position. and then this year, the selection of a Golden Bridge Award, we still very much a chance. We first do second-hand housing chain. now do the project agent market opened in Suzhou, to do off-site chain. commercial real estate intermediary we have done well. Our store is now 10, has 16 business units. Reporter: Chi 02 used from as far away 5 years to achieve its present size, is quite difficult, please talk about the process of growth under the ATA? money: exchange it. our company and other companies still have a lot of difference. I Since entering the industry, and decided to go to .02 years has been hard to enter the market, when the environment is better, the faster we grow the opportunities others might say. The next encounter such a peak, we may develop faster. But I think as long to enter this market, good or bad, I have to stick to it. We have no idea of speculation, the result of long-term hard work is bound to get into such a peak. and other intermediaries obvious difference: we do not have the consortium support the hundreds of thousands from my personal savings started to operate. no talent, not from any company to dig any one person. except me, we never experience the company are beginning to develop, not from peers persists in the form, their Dig a, others less one. the first 10 months of our first store has done very well, but did not open its second store. because in the first store to training, and only the second store was opened , our leadership will not be airborne units are promoted from the grassroots. industry to do standardized, professional management is necessary. We do not speculation, not make the difference. We are 5 years in the business, consumer associations, trade associations, three are to do business should be done with word of mouth, there are common values of the people come together to implement the customer-first philosophy. We must make everyone satisfied. like a noodle restaurant, is easy to do surface, there are flies in the face never appeared before is the most important. conflicts with the customer, are coordinated with consumers, we do not have lawyers, so customers will not be at a disadvantage, my colleagues can also be grown. In other words, our good. there is a three-hour wait staff handling customer complaints, so the customer by his probation, the matter also of much smaller, easily resolved. Reporter: From the second-hand housing to the agent, what is your strategy for the layout look like? money: is not difficult to do business. from the agent we feel. the first three years we did not do agent because we does not matter. Now we know does not depend on relations between the agent is relying on strength, the key is to look to the customer how to do the planning, how to sell house. developers come to us, and found that we do not advertise, we are using the high quality customers. Our customers are loyal. over the years has accumulated hundreds of thousands of customers, transactions, thousands of very loyal customers. We do have agents own channels, a group of very loyal customers, our development is the magic weapon. to such loyal customers is increasing. such as would ask us to buy a house do not do business, it is so ripe. Reporter: these results with you personally can not be separated, and you have any insights? money: This is not my personal efforts, the cooperation of colleagues throughout the company. I think the frustration is used to eliminate the weak. hurdler Liu Xiang as the same, it was also brought down the railing. Reporter: that you have not encountered larger frustration? money: there has been a small setback, in 2002 set up, the market is better. However, because staff do not have experience, they encounter many problems. we have not experienced such turmoil in the market downturn, So have a fever cold. This is our business is a very serious problem. suited to macro-control, not suited to the market downturn. This year we trained a forty to fifty people to adapt to this market. Suzhou, the company's general manager in our company only 4 years, never experience do managers. This proves that grow very quickly in our company. We are now ready to recruit 25 people, more than 1,000 resumes were received, so the selected 200 interview. a lot of relatives and friends come . another brother, husband and wife to the interview. Reporter: relatives and friends are introduced to the company, indicating the acceptance of corporate culture, there is a sense of belonging you feel Zhiyuan attraction is wrong? money: the phenomenon now is: over the past two years, three years before the turnover, inexperienced in the market are not suited. but our company's turnover is minimal in the peer. We do three things: 1) business is not good, not fired. We are not expelled from classes. opening training. 2) did not lay off employees have a stable sense of belonging. to foreign workers, in addition to pay personal comprehensive insurance, also bought commercial insurance. outpatient hospital will be reimbursed 80%. foreign colleagues can be guaranteed. 3) The value for development. Our employees are inexperienced, we need to be opened in the prefecture-level city stores. leadership is not airborne, the development of a large space. determined by ranking the development. If I had faced with this company I would not venture out, huh. Suzhou manager has a house share. the friendship of our colleagues are very good. leaving the people still talk about friends, compared with each other trust. Reporter: You said not have a company culture. I see you here are very united corporate culture, a great room for growth. employees and not just the wages, but also pay attention to space. Money: Our company is music is happy, is not only the money in our company is to be happy, and we will do better. Reporter: In addition to internal staff to take care of, you can also do a lot of public good, mainly to do on? money: our company relatively small, so doing is very small. just open a shop, when my colleagues say a mother is more difficult to carry out the street, I heard about it, is to take care of hardship, funded four-year college students. Now he has graduated to work . the second year of the tsunami, the company also donated, businesses donate 100 yuan for each employee. the third year, the families of accident insurance to send employees to allow them a stable life. at school out of the Foundation to support education. We are not propaganda because we are doing too little, much more to say after the donation. In fact, the most important is that we must first take care of employees. out of 100 million donation, the staff in the internal trouble or will not work. not to whom evil is small and not doing good refused. Reporter: You started from the first store to do public good, the community is really important. money: they know we can, and do not need to say to the outside. customer care services, the Good business is the social responsibility. to assist the social employment, do not tax evasion. public is reflected. the business is good, legitimate formal is the best. Staff stability and the interests of customers is important. Reporter: What to do before you start work? money: has been doing this job done before 8 years, working for others. My personality is conservative to make a trade to go on forever. I would not have been aimed at business opportunities, to do has been to do so. I do not have the Each company must make its reputation in the first place in the region. The ultimate goal is a benchmark for the Chinese real estate. blooming all over the whole of China, we each have the first fight, of course, is the first in the country. step by step go, we do not take risks. We grow proportional with people, not with the proportion of funds. Reporter: What is the strategic plan Zhiyuan? such as the number of stores open? then the number of items? money: Our clients are mainly the quality of hope customer satisfaction from 80 to 85 minutes. core is surrounded by quality of service. We started Xinghuoliaoyuan program, we will recruit undergraduate final year, from the grass roots to do.'ll cultivate their field assignments. students more receptive to the concept of quality , the concept of simplicity, that no business is not without psychological rape. good talent pool to work are the fundamental enterprise development. We are developing from the inside out, starting with the Yangtze River Delta began, turnover will be 100% growth. Our goals to store open from 16 to 36 branches. Reporter: On the last question, this year's intermediary market is intense, and some big start into the Shanghai market intermediaries, such as the Large Henderson, full house, carrying huge amounts of money to Shanghai, Guangzhou store layout, the industry to intense competition, how do you view competition? money: I think 2007 will be better market environment for .06 years almost in shock. practitioners than ten years, has been rising to Volume on the decline last year, buy a house if there is a problem. We can not use a national perspective in Shanghai, China in the up and down .07 at the annual meeting of Shanghai back to normal, prices will not rise, will stabilize. industry competition, I personally think that will not increase. Over the past year, competition in the reduction, but the market fell much faster than the industry, so let us feel tired. This year the industry will not decline too fast. you come in a large field will be split, but the market is dynamic, will funnel the water, but there are water. We can not think too much, like Kentucky Fried Chicken restaurant opened side, it does not panic, and their delicious chicken wings is the most important . We provide better value to customers, our employees go one on one service to be strong, stronger logistical support. We want these, there is no other answer, to do six years of zero complaint. Reporter: suddenly a problem a lot of foreign brands in Shanghai, ATA is a native, where the advantages of home? money: Our advantage is obvious, the growth in the local community, . We have our own shortcomings, with the development of this will certainly shrink. we do not there is funding, we do not speculation, do not do anything else, only in this industry. must be a harmonious total surplus.